Friday, September 13, 2013

           The Movie industry faces a recent decline in ticket sales and market share, due mostly to a surge of  amateur movies being made by the thousands in small companies across America. In the past few years,  the number of movies, whether full length features, or shorts, appears to have started to grow at an exponential rate. At the start of all moviemaking, in the silent film era(a period of about 19 years in the U.S) the amount of films made worldwide was around 40,000. In America alone in 2009, we made over 40,000, a number which increases every year. Bollywood, which is Hollywood's counterpart in India, triples our production rate for feature films each year.

             So how does this increase in movie output affect the industry? Does it increase the total yearly revenue as well? Or does it boost ticket sales for all the new movies being seen? None of these statements can be said about the recent change. While Movie profits have remained the same since about 1995( If correctly adjusted for inflation) ticket sales have actually been down for the past three years. People are really going to see movies LESS than before, and I would have to speculate that the profits can only remain the same by some change in price during the higher up production and selling of movies. I.E, big movie corporations such as Universal may be distributing movies at a higher cost to theater chains, and not to raise suspicion by directly increasing ticket price, they sell the consumer a higher cost bottle of water, or something similar, and everything works out. But back to these movie sales, which can be seen to decrease even with all these new movies. what movies am I talking about? such titles as "Forks Over Knives" by Monica Beach Media. Or "My Big Fat Independent Movie" by the studio Big Fat Movies. To clear the reason ticket sales have not increased, and why market share is down, is because these movies are not being made by Companies like Warner Brothers or Disney, but by hundreds of independent studios. They hold literally thousandths of a single percentage of market share, but it adds up. 100 people who might've seen the new Finding Nemo or Fast and Furious 7 (although my opinion of this movie is not particularly high) now go to see such gems as "Twisted: A Balloonamentary." Anyone with a camera and enough money to get a few independent fans to watch their movie, will make a movie. This is not to put down all independents, many of whom make great movies outside of large companies, and seek fame at film festivals, such as the Sundance Film Festival. But others put no effort into a movie which comes out to be no better than most everything on youtube, brings in about a couple thousand in revenue, and is never heard of again, except in the statistics which have been recording this drop. Although not apparent now, we may be seeing a rise of the small movie company in years to come, even if it may not be a good thing.

              If I could leave you with a final thought, it would be to choose the movie you see wisely. Let alone the fact that you might hate what you see, but you could be helping to change the entire face of the movie industry. One ticket at a time of course. Just remember, every ticket counts.
 

1 comment:

  1. Corey, this is a great topic for a junior research paper. I encourage you to keep researching. Pat Adley, who graduated last year, actually wrote his paper on a similar topic. He was fed-up with the decline in "creativity" in the movie industry, and he tracked this decline to the impulse to place profit before creativity.

    Your post is interesting, and the writing is stronger, particularly at the beginning. Unfortunately, once you get into the economics of the issue, I get a bit lost. I suspect this is in small part due to the fact that you again start writing in choppy, fragments rather than logical, grammatically correct sentences. Our challenge this year is going to be to try to allow you the freedom to flaunt your discursive style, while simultaneously conforming to the standards of proper technique. I recommend trying to write shorter sentences.

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