The fashion industry is always evolving. Trends come and go every season but some garments never go out of style. The 1960’s was a new era for fashion; young adults did not want to wear anything remotely like their parent’s clothing. As a result each American woman had her own style. 1960’s fashion sparked the “Do Your Own Thing” slogan to highlight the different styles of hippies, preppies, mods, etc. (Delis Hill, 105).

            The women in the photo capture the ideal style of the American Women in the 1960’s; except these women are not all wearing the same style. The Ideal American Women of the time could not be classified in just one category since every lady experimented with the unique styles they liked.

            The more legs showing the better was the mentality of women; they all wearing mini dresses or miniskirts. All of their outfits have the same shape but have very different styles. The woman on the far right is sporting a “Mod” look straight off the streets of London. Her hair is cut short, giving her an edgy look along with her black and white striped top. The woman next to her is wearing a Jackie Kennedy inspired black and white striped pill box hat. Her dress has a futuristic design on the front, a perfect example of the “space age” look with primary colors and pop art inspiration. The next three women all have a preppie look. The “preppies” were confused by the drastic changes of the decade, resorting to traditional clothing (Delis Hill, 104). They are all wearing neutral shift dresses with shoulder length straight hair, a popular hair style at the time. The next woman dons a black and white almost prairie-like outfit, further proving that the 1960’s had unexplainable and strange clothing. Finally the woman on the far left is wearing a simple shift dress with a belt; the simple yet elegant shift has a hint of Jackie Kennedy’s style.

            The many different styles of the 1960’s each highlight different trends of the time. The numerous trends of the era make the American woman difficult to pinpoint but led to many innovative designs that are still present in today’s fashion industry.

Work Cited: Hill, Daniel Delis. As Seen in Vogue: A Century of American Fashion in Advertising. Lubbock: Texas Tech UP, 2004. Print.