Saturday, September 21, 2013

I found this prompt incredibly hard because, unlike many of my peers, I had a lot of difficulty finding advertisements to write about. Thanks to a particularly effective ad-block, my computer is void of commercials, and I didn't even want to consider wasting an hour of my time watching 7-news on my TV (I only get the first ten channels). So I tried to find some other source of advertising.

After a frustrating half-hour trying to figure something out (it really did take me that long), I absentmindedly unlocked my iPad to a screen of apps and games, most of which I never play anymore. That is when the figurative “light bulb” turned on. It is also when I mentally kicked myself about a hundred times for not thinking of the solution earlier. The answer had been right in front of me this whole time. All I had to do was use my iPad (that does not enjoy the same privilege as my computer) and I would enjoy a stream of much-wanted advertisements!

The key was in the apps and games. About a year ago, I went on a spree of free-game downloading. The thing about free games is that they have to support themselves somehow: advertisements. Excited, I clicked on every random app on my iPad, from “Foodfight” to “Fishtropolis”, until finally I found what I was looking for. I almost cried out in joy when I saw the ad on “Appendix Surgery”(Yes, I do own an appendix surgery game).

After putting myself through three successive surgeries, I found that there had been fourteen ads ranging from a promotion for the Bronx Zoo to a way to stop heartburn. I'm sure that if I had continued playing the game, there would've been more, but an appendix surgery can get a bit repetitive after a while.

I found that there were roughly 4.5 ads per game, but I must now ask myself: Did the makers of “Appendix Surgery” create the game to attract advertisers, or did they make the game to entertain people? In this case, I agree that “Appendix Surgery” was probably made for the ads. It's the kind of game that people only play once or twice before deleting, perfect for quick advertisements that might lead people to buy other games. However, there were many free games that I found that were both fun and ad-less. This combined with the fact that it took me so long to even find advertising leads me to believe that the media creates for the entertainment of people, and not just to compete for commercials.


1 comment:

  1. Thanks Oceane, this is another interesting and well-written post. I appreciate your conclusion that "the media creates for the entertainment of people, and not just to compete for commercials." Your writing style is definitely one that readers will enjoy. Your technical skill, your honesty, and your wit make for really good reading. We will do another free write in a couple weeks, and I am going to encourage kids to write in a different style than they are most comfortable with. You clearly rely on first person anecdotes - which definitely work. However, you might consider challenging yourself to try another style.

    I just want to point out one thing about your post. Again, I appreciate your conclusion, but you seem to cleverly distract our attention away from your introductory comments. You have an ad-blocker on your computer. This kind of skews the evidence you use to draw your conclusion. Part of me wishes you would have spent a little more time exploring the nature of the ad-blocker. Is this free? Where do you get one? It is clearly not as self-evident as you think it is, because no one else seems to have this. Honestly, I have never even heard of an ad-blocker before, especially one that's free.

    Your post is good, and I respect your conclusion. I am just left feeling like you left unaddressed some critical information.

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