Sunday, October 6, 2013



Justin Timberlake's music video for Suit and Tie is extraordinary in the way that it's very different from most hit videos. First of all it is in black and white, something very uncommon in music videos. Also most of this five minute long video features Justin singing and dancing to a crowd in front of an orchestra, interspersed with clips that have some more pizazz to them, including old dancing in front of a lightshow. The beginning shows Justin living a very elite lifestyle, playing the piano, drinking with Jay-Z, getting a massage, playing chess, all things that the upper class prize. The end features Jay-Z, a rapper, and as such has images commonly found in rap music videos, half naked ladies dancing and doing some other things. 

Justin is trying to tell his listeners and fans something important. The fact that the video is in black and white was very deliberate. The location of the video, a theater, is also very deliberate; theaters were a very well-liked part of the past. Black and white videos and theaters are both used in this video to represent the past and Justin uses this to tell his old fans that he remembers the past. He knows that his old hits, including my love, rock your body and what goes around comes around, are still well appreciated songs and uses this to his advantage. He tells his fans that he knows these old songs were good and very popular and so he will continue to use some of that style in his newer works, such as Mirrors, Take Back the Night, and Get Your Groove On. However the last part of the video, which included Jay-Z and half naked ladies, is telling new fans that he is a pop singer that you can bump to. Some songs that have rappers featured sound forced, the rap part sounds as if it was added as an afterthought. However Justin adds Jay-Z into his song perfectly and as such he very effectively tries to attract new fans who are interested in rap and hip hop. The clips interspersed into the part of the video where Justin is performing to a crowd, represents the mix of these two musical styles. These clips show Justin and three other dancers dancing in an older style in front of modern day laser lights, a creative and eye catching way to show that the blend of old and new can result in something amazing. 

1 comment:

  1. Thanks Christian for this fairly well written response. I appreciate that you avoid many of the rhetorical analysis mistakes that some of your classmates make. That said, there are some things I would like you to focus on in future analyses. First, you might spend less time summarizing the text, as you do in your first paragraph. When you have a word limit, you should try to maximize your space by avoiding unnecessary summary. I am glad that you identified a purpose early in your second paragraph. According to you, JT wants remind his viewers that his old songs "were good." Does this correspond with the lyrics? How do you come to this conclusion? The only real evidence you offer is that the video is in black and white. It is very possible that I missed something in the lyrics or the video itself that would have alluded to his old songs. I wish you would have drawn my attention to these things. Because you don't, your argument appears to claim that JT uses black and white as a way to remind us about the quality of his older songs. This seems off to me.

    Also, let me offer one technical suggestion. Whenever you refer to titles - in this post you refer to several song titles - you need to identify them somehow. Song titles should always be put in quotes and have capital letters. We will learn more about this when we dig into the MLA Research Paper Guides during our Research paper process.

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