Advertising is all around us - there is no avoiding it. One might begin to believe that this system of advertising has developed into a nuisance. However, they are necessary. Advertisements help to fuel our country economically. Funding is needed in order to enjoy the luxuries that we do.
Milton High School puts on one musical production every year. Most people assume that these shows are funded by the previous years profits. Despite the sold out shows and the successful bake sales, there still is not enough money. The directors ask each member of the cast, and crew of the production to go out, and sell $50 worth of advertisements. The students are expected to get companies and businesses to buy ads from them that will be put in the show's program. This is mandatory of everyone. With over 50 students involved, almost $3,000 dollars are raised from this fundraiser. When I am unable to find enough businesses that want to pay for an ad, I am forced to ask my parents to pool in to meet the required payment. The sole purpose of these ads are to fund the show regardless of how meaningless the content of these ads are.
In this case, the Milton High School music department is genuinely only concerned with pleasing the audience, and the students. Although these advertisements are a nuisance, they're necessary in creating an amazing production for all to enjoy.
In many cases, I do believe that entertainers have become more focused on the income they are receiving from advertisers compared to the quality of the material that they are producing. Somewhere along the way, they have lost sight of why they became entertainers in the first place. Wealth and power became more important than the audience's happiness.
Although rare, it is possible to find entertainers that are not concerned with ad revenue. Every year, Milton High School continues to put on a fall musical. Although advertising has become apart of this, all the money earned is used to benefit those involved in the production. Resulting in a quality show to please their audience, and the performers themselves.
Hi Jackie. I left you a comment earlier, but I think the computer I was using crashed just as I sent it. I sent a simple thank you for writing about local advertising. The type of advertising you identify strikes me as much purer than the national, corporate-driven marketing that dominates our television and online media. In fact, just as much as your musical relies on advertising from local companies, I bet those local companies also rely on your musical program. This relationship seems much more legit than the ones that many of your classmates have explored. I genuinely believe that the banners in our field house similarly serve an important function.
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